The marketing strategies of Heinz Assignment Example | Topics and Well Written Essays - 2000 words

The marketing strategies of Heinz - Assignment Example This report is designed to have an insight about an organization that is about to conduct some market research into consumer buying habits for the products and services that this company has for sale. Moreover, this research will address the obstacles in the way of the operations of Heinz and their competitors in order to clarify the current and future market standing of the company. Henry John Heinz, the founder of this company said that he learned from his parents’ idea of business which was, â€Å"Deal with the seller so justly that he will want to sell to you again.† He believed in fair play in the business and this quality of him had made him a successful businessman. He founded Heinz almost 150 years ago. Heinz was formed in Sharpsburg (a suburb of Pittsburgh), Pennsylvania, in 1869 by entrepreneur Henry John Heinz. To this day the company has become a global business dealer in the consumer food industry. Heinz is a $10.7 billion global company. The products of He inz enjoy #1 or #2 market share in more than 50 countries. Every year the company sells 650 million bottles of its iconic Ketchup. Heinz's top 15 power brands are counted as more than two-thirds of its annual sales. There are about 35000 people that are employed by Heinz in almost 50 countries around the globe. Heinz is a liable corporate citizen dedicated to safe practices, environmental stewardship and giving back to the society. The basic task required in this report is to find the appropriate research procedure and outlines its merits and de-merits. Further it is required to analyze the research by proper sampling procedure for accumulating substantial and real results. 4 External or in-house research

Robin Hood Case Assignment Example | Topics and Well Written Essays - 1000 words

Robin Hood Case - Assignment Example This ensures that Robin is always can always plan ahead of the Sheriff and each of the Sheriff’s moves will be reactionary. Robin Hood’s key problem is that of infinite resources within Sherwood Forest as a result of change of route by the more wealthy travellers. Following what currently is in place is not sustainable as the lack of resources including insufficient rations will continue to bite and the group will eventually disintegrate. The two characters need a new plan which will uplift their current situation and ensure that they remain true to their pursuit of justice ideals. Applying a uniform tax to all travellers as suggested by Robin Hood will work to ensure that the group loses its key support base of the farmers and the poor. Robin’s last proposition seems to make much more sense in light of the current situation. What is logical is to partner with the rich barons who have the ability and resources to sustain the Merrymen and in exchange, Robin takes up the political course to free King Richard. This is definitely a bad idea as the exercise will now target Robin’s key support base of the poor and the farmers. This is a common pitfall for even established organizations who after sometime start to take for granted their key customers. A similar scenario is replicated when Robin opts to attack his main stay of political support – the poor travellers and famers. The pros of accepting this offer includes the fact that Robin will now have more resources for the welfare of the Merrymen. Another pro emerges in the coalition that will be formed as a result of this cooperation. A working relationship between Robin and the Barons will isolate the Sheriff and Prince John. The cons include the possible loss of focus as now Robin will be forced to concentrate on two concurrent causes, one against the Sheriff and the other directed towards liberating King Richard. Association with the